"Corona Extra Moments" is a summer campaign for Corona beer. The campaign targets young people who love surfing and spend a lot of time at the beach. This campaign is all about summer vacation, waves, beer wasted, palm trees, sun, relaxing, feeling happily "high". When you chill out and relax you notice the little things in life.

Corona loved my concept and came up with a campaign called "Corona This is Living", based on my idea.

Corona's Execution

My Concept

Student work, 6B Studio, 2017